How to calculate the prize rate of gift machines

Jun 19, 2025

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‌Prize rate setting‌:

The prize rate of most venues is set between 20% and 25% to balance costs and player interest. A prize rate that is too high will increase costs and reduce net profits; a prize rate that is too low may cause players to lose interest.
For example, if the cost of a gift is 1 yuan and the price of a game coin is 0.5 yuan each, in order to maintain a 40% cost rate, it can be calculated using the formula "gift value/(coin value×number of coins)=cost rate". That is, 1/(0.5×X)=40%, and X≈5 is solved, which means that it takes about 5 coins to get a gift worth 1 yuan.
‌Relationship between the number of coin insertions and prizes‌:

The number of coin insertions is directly related to the prize rate. For example, if the prize rate is set to 50%, a gift with a cost of 1 yuan, with an average coin value of 0.7 yuan, can win the prize with about 3 coin insertions (that is, 1÷0.7÷0.5≈2.86, rounded up to 3).
‌Suggestions‌:

Gift machine operators should adjust the prize rate according to actual conditions to attract players and maintain profitability.
At the same time, the accuracy and durability of the gift machine should be ensured to improve the player experience and operating efficiency.
In short, the "points-eating ratio" is a complex parameter that needs to be set by considering multiple factors.

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