What was announced: two new centers for games in Guangzhou
On June 26, 2025, Guangzhou officially unveiled two industry hubs: the Guangdong (Guangzhou) Game Overseas Service Center (Haizhu District) and the Guangdong (Guangzhou) Game Enterprise Service Center (Huangpu District). Backed by provincial policy support, these centers are designed to accelerate outbound expansion for local studios while offering lifecycle services to strengthen China's game industry ecosystem.
Services and policy backing: a one-stop platform for going global
The two centers will provide market intelligence, legal and compliance assistance, IP protection, localization support, talent training, and channel partnership facilitation. They combine "internationalization support" with "localized enterprise services" - meaning developers can access tools to enter overseas markets faster while improving product quality at home. Government incentives and prioritized support for advanced tech projects (AI, cloud gaming, etc.) make these centers strong enablers for high-quality growth.
Why Guangdong matters now
Guangdong is already a leading cluster for China's game industry. The new centers aim to convert that industrial scale into operational advantages: faster market entry, reduced compliance risk, and greater access to resources. For Guangdong-based studios and service providers, the centers reduce friction for export and form a central hub for partnerships and co-development.
What this change means for international partners and suppliers
- Developers: Use the centers for market research, legal reviews, and localization before launching abroad.
- Investors & partners: Find vetted studios and co-development opportunities through the centers' networks.
- Suppliers & service firms: Offer technology, localization, or hardware bundles to integrate with the centers' pilot programs.
Practical actions for companies and suppliers
- Engage early - contact the centers with a clear partnership pitch (localization, IP services, tech integration).
- Prepare export-ready packages - compliance docs, localized builds, and payment solutions speed approvals.
- Offer training & tooling - propose workshops, telemetry solutions, or SDKs that help studios go global.
Suggested next steps for XIYU partners
If you are a hardware or B2B services provider, the centers are an ideal route to introduce co-branded pilots or localization-supported bundles. Consider drafting a short proposal highlighting how your products or services reduce time-to-market and lower overseas compliance risks.
