Panyu's Donghuan Street in Guangzhou is emerging as one of the world's most important production and trading bases for animation, game and amusement equipment. Today the cluster hosts 500+ companies producing machines and content that dominate domestic markets and supply global buyers - positioning Panyu as a true "offline amusement kingdom."
The district's strengths are clear: integrated supply chains, mature OEM capacity, and a concentration of R&D talent. Local leaders - from cabinet makers to electronics and IP integrators - produce a wide array of products (claw machines, gift machines, racing simulators, VR rigs, pinball and kiddie rides). Reported figures show Panyu firms account for over 70% of the domestic animation/game equipment market and roughly 30% of exports, with products reaching Europe, North America and Belt & Road markets. That depth explains why many global theme parks and commercial complexes source equipment from the area.
Trade-show activity confirms the cluster's pull. At recent GTI and related expos, a large share of exhibitors came from Panyu - demonstrating both manufacturing scale and buyer interest for turnkey solutions. These events also highlight the rapid pace of product innovation (IP-themed cabinets, IoT-enabled payment/telemetry, and hybrid VR/AR attractions) that make Panyu-sourced equipment attractive for both retrofit projects and new builds.
What this means for international buyers and suppliers
Fast sourcing & scalability: Multiple local suppliers make pilot-to-rollout cycles quicker and often more cost-effective than single-supplier routes.
Integrated offerings: Buyers can procure cabinets, prize systems, payment modules and content packages from the same cluster - reducing integration risk.
Innovation access: Frequent product launches at trade shows give operators early access to trending formats (adult-arcade pods, connected pinball, and themed prize machines).
