Veltmeijer Center Parcs: 50 Milestone Triumph
Veltmeijer Center Parcs is opening its 50th arcade location at Center Parcs Nordborg in Denmark - a milestone that highlights the Dutch group's steady European expansion and signals new business opportunities for arcade suppliers and family-entertainment operators. This article explains what the project includes, why the expansion matters, and how suppliers can position themselves to win work on similar resort rollouts.
What is happening? (Quick summary)
Veltmeijer Group will launch its 50th arcade hall inside the Center Parcs Nordborg resort, marking the company's first venue in Denmark and its eighth country of operation. The Nordborg resort is a full-service nature getaway featuring a 7,200 m² water park, playgrounds, sports fields and large green areas - a fitting backdrop for a family-focused arcade that will serve resort guests and local visitors alike.
Why the Veltmeijer Center Parcs move matters (Strategic context)
The Veltmeijer Center Parcs partnership leverages decades of collaboration between Veltmeijer and holiday-park operators. Opening an arcade at Center Parcs Nordborg achieves several strategic goals:
- Market diversification: first Danish location expands geographic reach in Northern Europe.
- Footfall synergy: the arcade will benefit from resort guests visiting the waterpark and family facilities.
- Brand milestone: reaching 50 locations strengthens Veltmeijer's bargaining power with manufacturers and licensors.
What will the Nordborg arcade include? (Features & guest offer)
Veltmeijer's new arcade is expected to mirror the company's proven mix of family entertainment:
- Modern arcade cabinets and multiplayer games.
- Prize and crane machines for family-friendly merchandising.
- Redemption systems, ticketing kiosks and cashless payment options.
- Party and group-booking areas to serve birthday groups and corporate guests.
- Integration with resort events and seasonal programming to extend dwell time.
How will this affect suppliers and operators? (Opportunities)
The Veltmeijer Center Parcs rollout creates concrete opportunities across the supply chain:
- Cabinet manufacturers can pitch multiplayer racing, fighting and redemption titles to fill banks.
- Prize-machine suppliers (giant crane, excavator, capsule units) should offer themed prize assortments that align with resort IP.
- Systems vendors for cashless payments, loyalty integration and telemetry will be in demand to support centralized operations.
- Install & maintenance contractors with holiday-park experience will benefit from long-term service contracts.
Actionable supplier checklist
- Prepare themed prize bundles (plush, seasonal souvenirs) ready for park merchandising.
- Offer turnkey installation + local spares + SLAs (service-level agreements) for 24/7 resort uptime.
- Provide analytics-backed proposals showing expected ARPU uplift from prize machines and arcade banks.
Animo Ball Shooting Arcade Game
What are the operational best practices? (How to run it well)
- Align opening hours with waterpark schedules and evening leisure programs to maximize cross-traffic.
- Design family-first layouts that separate noisy game zones from party/relax areas.
- Use cashless & telemetry to reduce shrinkage and optimize refill cycles.
- Offer time-limited events (tournaments, pop-up prizes) to sustain repeat visits.
FAQ (Answer-style clarity)
Q: Is this Veltmeijer Center Parcs venue a flagship?
A: Yes - the 50th location is a strategic flagship, showcasing the group's standard features and its ability to adapt to resort environments.
Q: How can vendors get involved?
A: Prepare proposals that include themed merch, installation timelines and maintenance packages. Contact Veltmeijer or the Center Parcs procurement team early in the tender window.
Final takeaway
The Veltmeijer Center Parcs opening at Center Parcs Nordborg is both a commercial milestone and a practical prompt for suppliers: themed, service-ready arcade solutions, prize assortments, and cashless telemetry systems are the fastest route to conversion. For vendors targeting resort and park deployments across Europe, now is the time to prepare turnkey, theme-aligned packages that meet the operational needs of holiday resorts.
